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Chinese enterprises the cost of the investigation

Entrepreneurs said: our products, is selling Chinese cabbage price, exercise is to sell “white” heart!

Today, Chinese enterprises are facing a central dilemma — cost is higher and higher, profit more and more low; worry about increasing, profit more and more thin. A simple accounting problem, has become the “riddle of the sphinx”.

Chinese enterprises is facing how to cost? How much profit space of Chinese enterprises? What can walking on the road?

Cost and market embarrassing, enterprises do not return

Chinese enterprises are moving into a narrow alley.

Monopoly enterprise hand shouted losses, one hand continue to expand monopoly space, easily built the world’s most profitable company. More and more private enterprises in the upstream and downstream force billowily come cost thorn bush struggling: labor prices rise, land prices continue to rise, the rent to be can not bear the heavy tax burden, tax cuts the reform tide of higher……

At the same time, external appreciation of RMB depreciates to in reality, ruthless dilution enterprise looks very broad market. The competition of foreword, homogenization technology, products and brands, no morality and credit market with fierce fighting, the Chinese enterprises to the road of no return.

Competition is the instinct for survival, space is the wisdom. So, even during the war, also have enterprise can live Hongguangmanmian. But the cost is the lifeline of the enterprise, all businesses, all with only two factors: the cost of debt and cost. It can reflect the management level of enterprises difference.

The NDRC tells us, to adapt to the high prices.

Entrepreneurs are born of the fighters of the market price, high material cost is not terrible. Is the terrible cost is higher and higher, the market is more and more small, profit more and more thin, policy space more and more narrow, enterprises are incapable of action – -

Employee salary cannot fall, national income security programs, labor contract law, labor shortage such as the sword of Damocles overhead;

Tax burden cannot expect to drop, environmental protection and energy saving, only under the background of macro regulation of tax reform, tax increases that never;

Raw material cost can not be reduced, social progress and economic development, energy, resources are non-renewable, price cannot be refuted;

Implicit cost to drop, China is human society, life is to do business, the person is to do a favor. Thousands of years follow the unspoken rule, a single level of force, several years of work, the only gap of more than.

Chinese enterprises is facing what kind of cost of Chinese enterprises? How much profit space? “” China model “is it right? Has come to an end……

With these questions, the reporter “business” to Guizhou, Jiangsu, Zhejiang, Shandong, Guangdong, nearly ten provinces, Kampuchea, Vietnam, the last few months, thorough enterprise, organized a symposium, get a let the human sob and sit facing each other in silence questionnaire, formed a more heavy the “Chinese enterprise cost survey” report.

The number of enterprises in the rising cost proportion is how much?? in the last month, we combined the investigation agency, conclusions are drawn as follows:

Cost digital report

Prices have gone up, consumers are better, more difficult is the enterprise. Because most of them, rising costs of area, amplitude and pressure, more than products and services prices. In the last month, we combined the investigation agency, has been such a — Investigation Report

The main investigation object: type of production, trade and service-oriented enterprise chairman and general manager. 248 questionnaires were sent out, reclaim effective questionnaire 187, effective questionnaire 75.4%, wherein the production-oriented enterprises accounted for 65, recovery questionnaire proportion 34.8%; business enterprise 46, total recall questionnaire scale 24.6%, service type business 76 a ratio of 40.6%, accounting for recycling questionnaire.

The main scope of investigation: lasted 15 days, survey samples of enterprises related to the Beijing (21), Shanghai (15), Guangdong (19), Fujian (32), Zhejiang (29), Northeast Sichuan (22), Chongqing (32), Hubei Hunan (17 copies), covering 12 provinces and cities.

Involving a total of eight the cost of the investigation project: raw materials, market promotion expenses, wages, rent utilities Wuguan costs, taxes, bad Zhang loss, social cost (charity expenses, business entertainment expenses, other costs).

To objectively reflect the cost of change curve, set business cost investigation time period of 2007 ~ 2010, four years time. At the same time, for the protection of the commercial secrets of enterprises, objectively reflect the costs of change, the survey data for the enterprise of the cost to total cost ratio, rather than the absolute cost expenditure.

The main investigation data and analysis are as follows:

Raw material: it is in this second investigation rises the most obvious cost index. In an investigation of the enterprise, from the beginning of 2008, 92% enterprises of raw materials of different level rise.

Marketing and promotion expenses: 2008, the impact of the global financial crisis, enterprise first cut is the market cost, compared with the same period in 2007, 59% of the cost of the enterprise total cost ratio decreased significantly; in 2009, withstand the test of the financial crisis, this expenditure is increased apparently, there are more than 50% of the surveyed companies this index ratio increase; in 2010, the momentum is slowing down, enterprises pay more careful, more than four of the surveyed companies in this index as a proportion of total costs were rising, but there are still 55% of enterprises still think the market promotion expenses on the rise.

Wages: This is the survey the proportion rising third index. From the beginning of 2008, more than 75% of the surveyed companies in this index as a proportion of total costs increase steadily.

Rent utilities Wuguan costs: the land price and the price effect, this one index in the survey ranked in the list or the third, from the beginning of 2008, about 81% enterprises this expenditure as a proportion of total costs rising.

Taxes: the proportion of total costs substantially unchanged, the reform of the tax system and did not let the enterprise get too many benefits.

Bad debt losses: from the beginning of 2008 has increased significantly, to 2010 still maintained a rising trend.

The social cost of corporate social responsibility: with the increase of consciousness ceaselessly, this one index total cost ratio has increased to varying degrees. Especially in 2008 and 2010, two years, due to the impact of natural disasters, corporate donations expenditure increased significantly, but the total cost ratio is not high, is still in business can afford.

Other costs: all enterprises listed in the content is complex, but the total cost rate is not high.

Nothing in the world it is without rhyme or reason. Evaporation of the assets, business object, one side of the profit will constitute another cost.

Cost inflation chain of logic

Chinese enterprises operating costs, has deeply influenced every person and every enterprise. But, will continue to rise, will rise faster. Why commodity prices rose so fast? It is because, industrial product producer price index (PPI) has first rose.

At the beginning of 2010 11, the central bank is expected to rise at 5% PPI. And the National Bureau of statistics, the May PPI rose 7.1%, mainly the production of goods prices rose faster. The specific point of view, in May, the production of goods prices rose 8.8%, wherein the extractive industry rose 31.1%, raw material industry rose 13.8%. Comparison processing industry, rise only is 3.6%.

The means of production prices so likewise, enterprises will be gradually put the cost burden to the end consumer. So, we go up, why the means of production would be so mad? It can avoid?

Add comment May 18, 2012

China is expected to bags and other luxury goods market will exceed Japan

According to McKinsey&Co information, to 2015, the Chinese luxury goods market is expected to grow two times, at the appointed time will exceed Japan, become the world’s biggest city brand.

China in the clothing, (leather) bag, watches and jewellery and luxury sales are expected to increase in 2015 of about 180000000000 yuan.

A consulting company, is expected in 2015 China’s luxury consumption will account for 20% of world.

McKinsey is responsible for one of YuvalAtsmon said: “even in recent years luxury retail stores in China continued to increase, but far from being saturated state”.

NPC and CPPCC representatives say “tax reform”

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In key industries, small and medium-sized enterprises should focus on a tax cut

Cui Junhui

The National People’s Congress, deputy secretary of State Taxation Administration

In recent years, the state promulgated and implemented a number of structural tax cuts, and achieved good results and won praise from all sectors of society.For example, for “3 farming” and some small low-profit enterprises to implement the preferential tax policy, since September 1, 2011 the personal income tax to pay, salary standard deduction from the original 2000 yuan / month to 3500 yuan / month, since November 1, 2011, raising the value-added tax and business tax, for financial institutions to small and micro businesses loan contract three years exemption from stamp tax and so on.But, we also must see, in order to speed up the transformation of economic development mode and the adjustment of economic structure, we must further increase the structural tax reduction policy perfect and carry out strength.Proposed tax department in carrying out structural tax cuts during attention grasp three aspects: one is to promote the transformation of economic development mode and the adjustment of economic structure, the key industry tilt.Support technology progress, promote the optimization and upgrading of industries, key support the development of real economy, and actively guide more social funds and bank capital to optimize the investment, consumption and export structure.

Two is conducive to ensuring and improving people’s livelihood, tilt to medium and small businesses.According to relevant statistics, China’s SMEs have about 11000000 households, the total enterprises more than 99%, with nearly 80% of the post of town obtain employment at the same time, individual and industrial and commercial door amount to 34520000 more than about 70000000 employees, registered, so to support the development of small and medium-sized enterprises to increase employment and disposable income of residents, expand consumption, pull move inside need important.But the small and medium-sized enterprises are less able to resist risks of a group, especially in the current faces the high financing costs, labor costs higher pressures, some are even difficult to continue.For their efforts to increase tax cuts, help them through the difficulties, to enhance China’s economic power, energy and sustainable development capacity, it is very important.

The three is to help promote the reform of the tax system and the optimization of tax system structure, key taxes to tilt.To actively promote the value-added tax “spread around” and the reform of personal income tax, property tax reform deepening, to further reduce the tax burden.At the same time on consumption tax “have into have retreat” and “increase and decrease” policy adjustment, high energy consumption and high pollution in consumer and luxury goods increase tax regulation, on Residents’ daily life supplies consumption tax policy downward adjustment of consumption tax, give full play to promote energy-saving emission reduction and the role in regulating income distribution.Comprehensive reform of resources tax system, promote the study of environmental protection tax reform.News of the total 3 pages, the page first 123

Add comment May 17, 2012